Tara Fela-Durotoye is a Nigerian Beauty Entrepreneur and lawyer. A pioneer in the bridal makeup profession in Nigeria, she launched the first bridal directory in 1999, set up international standard makeup studios and established the first makeup school in Nigeria.
Over the years, Tara has been dedicated to realizing her vision of building a globally respected beauty company of African origin. She is the founder and current CEO of House of Tara International; the creator of the Tara Orekelewa Beauty range, Inspired Perfume and the H.I.P Beauty range; and a highly respected mentor for make-up artists and small business owners. She is a genuine powerhouse and game changer in the cosmetics industry in Nigeria and an inspiration for the rest of Africa.
Tara’s entrepreneurial success story has been an inspiration to many young people. To date, over 2,000 students have graduated from her make-up school so far and many have gone on to start their own businesses, while some have become beauty bloggers. A number also work for international cosmetic brands, which like many western companies are keen to invest in the oil rich frontier economy. Tara has 80 full-time employees and over 3000 independent sales representatives across the country.
Tara made the Forbes’ list of 20 Young Power Women in Africa, 2013 and was also nominated as a Young Global Leader by the World Economic Forum.
Tara Fela-Durotoye is a Wife and a Mother.